Around 15 years back, I was part of a meet that deliberated on the way forward
for the Indian designers. In those days, today’s known designers were shy of
sharing their turnovers, and while the estimated total turnover of the designers was
around Rs. 50 crore, the free media spent on them was around Rs. 400 crore.
Has the situation changed since that time…!
No doubt the designers have grown 10 times but that is still due to the couture collections. Collaborations among the members of the supply chain have still not been formed to allow the designers free rein to creativity. They are still managing the front end as well as the back end – that is, retail and manufacturing. Internationally all designers have grown big because of the growth of their prêt as well as bridge lines and for that they have partnered with companies that understand the market and manufacturing, leaving them to concentrate only on their creative self.
More than the design it is the fit and the quality of stitching which is important in the prêt and bridge lines… do the designers understand what constitutes quality in a garment and the concept of a 'first time right’ manufacturing… you cannot undertake to do customized fit in the prêt and bridge collections.
To grow in the true sense, it is important for the fashion designers to understand what quality means and what kind of technologies are available to make the garment a perfect fit the first time… StitchWorld under a new series ‘Quality Couture’ hobnobs with designers in an attempt to understand their current manufacturing setup and suggest improvement to achieve desired results.
We start this series with a market leader – Tarun Tahiliani. The SW team visited Tarun’s unit in Gurgaon to understand his concept of quality and present his best practices to the upcoming designers and the supply chain partners. We invite the design fraternity to come forward to be featured under this series and have their units assessed by our expert technical team for improvement.
This issue closes the five part series by Mausmi Ambastha on Performance Measurement Tools with 'Inventory Management' in focus. If any of our readers want the complete series in a book format, they may contact our office; the book is reasonably priced. We also carry a detailed feature on Button Holing and Button Sewing machines, which is a complete guide on feature-rich technology that improve the quality and reduce the cycle time of button holing and sewing.
No doubt the designers have grown 10 times but that is still due to the couture collections. Collaborations among the members of the supply chain have still not been formed to allow the designers free rein to creativity. They are still managing the front end as well as the back end – that is, retail and manufacturing. Internationally all designers have grown big because of the growth of their prêt as well as bridge lines and for that they have partnered with companies that understand the market and manufacturing, leaving them to concentrate only on their creative self.
More than the design it is the fit and the quality of stitching which is important in the prêt and bridge lines… do the designers understand what constitutes quality in a garment and the concept of a 'first time right’ manufacturing… you cannot undertake to do customized fit in the prêt and bridge collections.
To grow in the true sense, it is important for the fashion designers to understand what quality means and what kind of technologies are available to make the garment a perfect fit the first time… StitchWorld under a new series ‘Quality Couture’ hobnobs with designers in an attempt to understand their current manufacturing setup and suggest improvement to achieve desired results.
We start this series with a market leader – Tarun Tahiliani. The SW team visited Tarun’s unit in Gurgaon to understand his concept of quality and present his best practices to the upcoming designers and the supply chain partners. We invite the design fraternity to come forward to be featured under this series and have their units assessed by our expert technical team for improvement.
This issue closes the five part series by Mausmi Ambastha on Performance Measurement Tools with 'Inventory Management' in focus. If any of our readers want the complete series in a book format, they may contact our office; the book is reasonably priced. We also carry a detailed feature on Button Holing and Button Sewing machines, which is a complete guide on feature-rich technology that improve the quality and reduce the cycle time of button holing and sewing.
