Thursday, September 8, 2016

Stitch World Editorial Issue September 2016

The latest edition of GTE at Bangalore was quite a huddle affair. Most of the companies were represented by their senior managers like ITC, Texport Industries, Madura, and this is just tip of the long and impressive list of visitors. However, this does not mean that the owner-level visitation was missing. Right from Indian Designs, Golden Seams, Gokaldas Images (from Bangalore) to Sree Santosh Garments, Tirupur and Global Mode and Accessories, Delhi-NCR were represented by their owners, creating quite a buzz among the technology suppliers. What emerged from the various discussions I had with many of them was that companies in Bangalore have created niches in their respective specialized categories based on product development as the growth engine. Also, most of the companies were happy with their growth and very upbeat of the future…


This was in contrast to the feedback I have been getting from exporters in Delhi-NCR, who have had a bad S/S ’16 season due to many reasons, among which the prime reason is the slowdown in Europe, resulting in even more demand for tighter prices… I have even heard that a company doing business of around Rs. 75 crore has lost a major account worth Rs. 50 crore because the buyer wanted a price reduction of around 20 per cent (US $ 3.25 to US $ 2.5) and has since shifted the orders to Vietnam.

Another very strong fact that emerged from my discussions at GTE was that very few exporters are willing to move out of their comfort zone, despite increasing cost of production in Bangalore. The farthest they are ready to go is to the border of Karnataka or coastal Andhra that too because the Government is pursuing them very pro-actively.

Technology providers believe that the migration into new states is a must for the garment industry to grow and many of them claim that they are supporting companies that are willing to make the move. Another strong point made by the stalwarts of the technology industry is that automation alone is not the answer to labour issues… They emphasize onb the need to balance automation with motivation.

Also too much automation is not the solution, it has to be selective automation on those operations where replacing the labour makes sense. After all it is about replacing labour wages that cost ‘rupees per month’ as against western countries where the equation is ‘dollars per day’.

I was also happy to see the equally good response at the inaugural Gartex exhibition held at Pragati Maidan, Delhi. Though the fair was small and focused mainly on value-addition technology that too mostly digital printing with huge participation from all leading players, the attention it attracted was worth noticing. It only goes to show that digital printing is still an opportunity area for many.

An interesting comment from one of the participants that fascinated me, was that exhibiting at the iconic Pragati Maidan was a matter of prestige. In fact, the location was also partly responsible for the huge response… Good infrastructure no doubt adds value to an exhibition and the first-time professional efforts of the Gartex team was appreciated.

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